Work with HoneyTrek: The Couples Travel Influencers

How your brand can leverage HoneyTrek’s targeted audience of in-market travelers and decades of editorial and digital marketing experience

Honeymooning for eight years across 7 continents and 62 countries, Mike & Anne Howard are The World’s Longest Honeymooners and founders of the popular travel site, HoneyTrek.com. Using Anne’s background as a magazine editor and Mike’s as a digital media strategist and photographer, the Howards started HoneyTrek in 2011 to chronicle their journey and have recently written National Geographic’s bestselling book on couples adventure travel, Ultimate Journeys for Two and the first book on glamping in North America. The Howards inspire couples to explore the world and their passions, bond through shared experience, and celebrate life at every turn. Having reviewed over 300 luxury hotels and adventure outfitters across all seven continents, they know the five-star side of travel, but also how to get to the heart of local culture. The Howards’ remarkable journey has been acclaimed by over 100 media outlets. Their travel advice has been the subject of feature articles in BBC Travel, InStyle, US. World News & Report, Brides, Globe and Mail, and The Washington Post. Their compelling story, travel savvy, and charismatic ways, landed them a starring role in a Microsoft and Dell television commercial that aired worldwide. More and more brands are seeing the value of working with the Howards and find that few couples travel influencers come from such a place of professionalism and authenticity.
 

Our Partners

From technology companies to tourism boards, the brands we work with are varied yet have a common goal to delight and inspire through travel.

 

Editorial & Marketing Campaigns

Florida is an incredible destination that is often misunderstood. Known for its theme parks, beach condos, and retirement communities, the state is often dismissed by the young and adventurous. HoneyTrek set out to re-write the narrative with a 36-day road trip and accompanying editorial and marketing campaign with Visit Florida. Road tripping 1,500 miles from Key West to Pensacola, we sought out the diversity of landscapes, cultures, and activities that make Florida so special. For two months, we engaged our 280,000+ social media fans with daily posts across Instagram, Facebook, Twitter, and Pinterest. We further curated our editorial with two in-depth blog posts, three crafted videos, and an hour-long Facebook Live of our Top 10 Florida Experiences. Our editorial initiatives reached 589,631 people and prompted 23,894 interactions (comments, shares, likes, re-tweets, etc). We surprised and delighted followers and undoubtedly ignited a new love for Florida.

 

Día de Muertos Campaign for Lonely Planet & Visit Mexico

When Lonely Planet received an RFP from Visit Mexico for an editorial and marketing campaign to highlight their UNESCO heritage holiday, Dia de Muertos, they turned to HoneyTrek. We created a detailed story outline, travel itinerary, and plan to execute a robust campaign under budget and on an extremely tight timeline. We spent 11 days exploring 5 cities, showcasing the various cultural interpretations and festivities in real-time on social media and with curated content on HoneyTrek.com. Having executed this project from idea to action to final product, we sharpened the following skills:

  • Using social media effectively for maximum engagement and reach across Facebook Live, Instagram Photography, Instagram Stories, Snapchat Takeovers, Pinterest Boards, and Twitter Chats.
  • Creating long-form articles and professionally shot and edited video
  • Leadership skills of running a local videography team comprised of a DP, editor, and assistant
  • Communicating and meeting the needs of multiple departments, across editorial, sales, and social.
  • Campaign Reach: 3,014,186
  • Engagement (comments, likes & shares): 28,244
  • See full editorial and social campaign touch-points here.

 

UnCruise Alaska

Virtually everyone has an “Alaska Cruise” on their bucket list and, as a result, mega-ships dominate the market. With such a wild landscape, we wanted to show people a more adventurous and sustainable way to explore the fjords, archipelagos, and surrounding rainforest. The HoneyTrek community trusts us to choose environmentally-minded tour operators that know how to have fun, so UnCruise was a perfect fit. Speaking to a younger demographic and also the RV community who rarely takes to the sea, we showed a new audience how epic small-ship cruising can be.

Microsoft & Dell Television Commercial


For this Windows 10 campaign, Microsoft was looking for real people who’ve used technology to pursue their passions. They tapped leaders in their fields from Tony-award winning set designers to NFL coaches and one pair of travel bloggers. Out of all the influencers they could have chosen, HoneyTrek made the top of their list. Having successfully completed this international TV campaign with Microsoft, their ad agency McCann Erickson and famed director Jake Scott of RSA Films, we can offer our experience with:

  • Ideation and content development for proposals and assets needed for Fortune 500 clients and award-wining production teams
  • On-camera composure and professionalism needed to perform on a 100-person shoot for a million-dollar production
  • SAG accreditation to work in major Hollywood Studios
  • See our our behind-the-scenes blog on the making of the commercial.

Dominican Republic Video Series


When looking for travel influencers to promote a little-known region of the DR, full of opportunities for adventure and romance, the Dominican Republic Tourism board called HoneyTrek. Over the course of a seven-day video shoot, we worked with their production team to highlight the beauty of the Southwest by embarking on the most exciting activities and showcasing them in a compelling way. The video above is one of a ten-part series, see more videos here and our behind the scenes blog here.

 

Our Services

As travel influencers, we strive to engage our audience and increase conversion with compelling content, social media, native advertising, SEO boosts, contests, and a trusted voice in travel. Each of the services below are also available individually to create a custom campaign tailored to your brand’s needs.

  • Marketing & Editorial Packages
  • Social Media Promotion and Audience Engagement
  • Travel & Hospitality Consulting
  • Destination, Resort & Excursion Reviews
  • Freelance Writing and Photography
  • Speaking Engagements
  • Display Advertising
  • (Email us for details or give us a call (888) 852-9383)

HoneyTrek Metrics

Social Media Followers………………………………………… 330,221
Domain Authority……………………………………………… 54
Monthly Unique Visitors ………………………………………. 52,775
Avg. Time Spent on Site ………………………………………. 2 min. 13 sec.
Avg. Page Views ……………………………………………… 2.1/session
Gender (M/F) ………………………………………………… 46%/54%
Age ………………………………………………………… 18-34yrs(44%) / 35-55yrs(34%)
 

Testimonials

“I met Anne and Mike for the first time at TravMedia’s International Media Marketplace in New York, where we instantly hit it off – their energy is infectious. We had one of the most productive meetings I have had at a speed-dating style media event. Mike and Anne immediately followed up and they were traveling in Florida within a few weeks. They over-delivered and produced beautiful content that highlighted the diversity of Florida, which was one of our campaign goals. I would be thrilled to work with them again and would recommend their work to any travel and tourism brand.”
– Meaghan Dougherty; Public Relations Director, Visit Florida

“I have had the pleasure of working with Mike and Anne on their book, Ultimate Journeys for Two. They are proactive marketers who tirelessly hit the pavement seeking out innovative and creative ways to promote their title. Mike and Anne are well-spoken, adventurous souls who will be successful in any challenge they may choose to tackle.
– Daneen Goodwin; Senior Marketing Director, National Geographic

“This is one of the best blog posts I’ve ever received from travel influencers. Very inspiring. And WOW, your campaign reporting is amazing. You guys are super organized and are raising the bar.”
—Sarah Scoltock, Senior Director of Communications UnCruise Adventures

“As seasoned writers and influencers, the Howards understand all the intricacies of putting together a program that is complete yet allows some wiggle room, that’s inclusive without being exhausting. Here in chilly Quebec, they embraced it all with determination, did not skip a beat and never lost their smile. Bravo. Personally speaking, the time I spent with them was 9/10 fun and 1/10 work. Hopefully, I will have the pleasure of working with them again.”
– Nancy Dacres; Account Executive, Quebec City Tourism

HoneyTrek is probably the best round-the-world travelogue style blog I’ve seen…ever!
– Christine Gilbert; Acclaimed Blogger, Almost Fearless

“Mike & Anne are consummate professionals with the digital marketing experience to understand our goals. We’ve done campaigns with big media brands but you are spending a lot more money for less personal attention. Their Editorial and Marketing campaign has delivered good ROI through social media exposure, banner ads and SEO linking.
– Paul McDonald; Marketing Manager, Active Adventures

They don’t just have a website, Facebook and Twitter accounts for their journey, they’ve got a brand: HoneyTrek.
– Chris Reynolds; Travel Editor, Los Angeles Times

HoneyTrek’s editorial reviews are a real gem. It’s always a joy sharing pieces like these.
– Douglas Foote; International Public Relations Manager, Park Hyatt

It has been a pleasure working with Anne and Mike through the years. They’re always on time, submit only top-quality articles, very organized and personable with a professional and go-getter attitude. Without hesitation, they go above and beyond for Glamping.com and I can’t say enough good things about this lovely couple.” – Editorial Coordinator & Product Manager, Glamping.com

 

HoneyTrek in the News

To see all of HoneyTrek’s press coverage, please visit our press section.

 

Contact Us

To find out how to work with couples travel influencers, Mike & Anne of HoneyTrek, please email us at Partnerships@HoneyTrek.com or call Monday-Friday 9am-9pm ET, (888) 852-9383. We would love to send you our current media kit and brainstorm potential synergies between our brands. We look forward to working with you!

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