Virtually everyone has an “Alaska Cruise” on their bucket list and, as a result, mega-ships dominate the market. With such a wild landscape, we wanted to show people a more adventurous and sustainable way to explore the fjords, archipelagos, and surrounding rainforest. The HoneyTrek community trusts us to choose environmentally-minded tour operators that know how to have fun, so UnCruise was the perfect choice. Speaking to a younger demographic and also the RV community who rarely takes to the sea, we showed a new audience how epic small-ship cruising can be. Seizing every opportunity to kayak, stay up late to watch the northern lights, bushwhack the rainforest, and take the Pacific polar plunge, we did our best to capture the Alaskan spirit of adventure. Through our photography, video, blog, and social media posts across all platforms, we reached 634,984 people and engaged 84,674 fans with content that would make any traveler want to hop on an UnCruise.
Below is a sampling of the 88 pieces of content we created for UnCruise across HoneyTrek’s website and social media platforms (with 300,000+ followers).
Travelogue from our Alaska UnCruise
“Alaska has more coastline than all other U.S. states combined, so even though we just spent five weeks exploring by RV, we knew we had to take to the sea! But we didn’t want to do some big ‘ole cruise ship—we were looking for a company with a strong focus on sustainability and adventure. UnCruise was the ticket. They have more than a dozen routes in Southeast Alaska chock-full, of glaciers, whale-watching, kayaking, skiff safaris, and rainforest bushwhacking, so we couldn’t go wrong. Knowing we wanted to explore Glacier Bay National Park and Alaska’s first capital, we went with the Northern Passages and Glacier Bay Route—a seven-night, 500-mile journey. We are so excited to tell you about this expedition, but unlike most travel blogs it’s not about where we went. Adventure cruising Southeast Alaska is all about seizing the moment and pivoting for wildlife sightings, sunshine, and smooth sailing. Let the adventure unfold!” — excerpt from our 2,800-word and 45-photo blog about our UnCruise experience.
HoneyTrek Social Media
Our @UnCruise adventure begins in Sitka–Alaska's first capital! From their National Historic Park’s Totem Trail, 19th-century Russian Orthodox Cathedral, to the fisherman bars, the city is a beautiful mashup of cultures & perfect kickoff to the week! #Sponsored #UnCruise pic.twitter.com/zqvsI9JtIk— HoneyTrek (@HoneyTrek) September 1, 2019
View this post on Instagram
Alaska has more ocean coastline than all other U.S. states combined, that’s why we had to hop on a boat! Though we weren’t about to do any old cruise, we wanted an expedition ship that was nimble, adventurous, and sustainable as can be, that’s why we went with @UnCruise! Just got back from their 7-night trip through the Northern Passages and Glacier Bay and it was UNREAL! Follow our IG Stories for all the adventures! #UnCruise #sponsored #Alaska
Cruising & sustainability don’t often go together, but @UnCruise is thinking about the environment at every turn. Earning their spot in PVA's "Green WATERS" program, they work hard to reduce fuel consumption, limit single-use plastics, conserve energy, & practice #LNT. #sponsored pic.twitter.com/iDa3f7qNhB
— HoneyTrek (@HoneyTrek) September 11, 2019
Your mom told you not to eat wild berries, but in the rainforests of Alaska there are too many goodies to pass up! We went bushwhacking with our knowledgeable @UnCruise guide and life was a bowl of lingonberries, huckleberries & watermelonberries. #sponsored #UnCruise #foraging pic.twitter.com/ZiGrqthVFG
— HoneyTrek (@HoneyTrek) September 6, 2019
It's been an epic 6 weeks road tripping Alaska…but to do this state justice, we need an expedition ship to get deep into these fjords! So excited to be joining @UnCruise for a 7-day sail into the Northern Passages & Glacier Bay! #UnCruise #Sponsored 🐳 https://t.co/5OVMd4hoQh pic.twitter.com/tr4RgSRCpD
— HoneyTrek (@HoneyTrek) August 24, 2019
There are no roads to @GlacierBayNPS; a boat is the best way to experience the 65-mile-long bay & get close to Margerie, the huge tidewater glacier. Listening to it crack, shift & calve w/ cannonball splashes is what national park dreams are made of! #sponsored @UnCruise pic.twitter.com/DiGHbevhME
— HoneyTrek (@HoneyTrek) September 15, 2019
View this post on Instagram
Whales, check! Glaciers, check! Bears catching salmon, check! But Northern Lights in the summer? The @UnCruise crew told us there was a high probability, so we grabbed our bathing suits and had a midnight hot tub session. Then the sky started swirling with greens and purples! We stayed up until 3am watching the northern lights and recounting a week that just couldn't get any better. #UnCruise #sponsored
NEW HONEYTREK BLOG! "Adventure Cruising Southeast Alaska." Hang on tight, there are glaciers, pods of whales, sea lion colonies, temperate rainforests, and countless adventures ahead! 🐳#Sponsored @UnCruise🚢https://t.co/q7iklySsj7
— HoneyTrek (@HoneyTrek) November 8, 2019
Going above and beyond our deliverable of 40 Instagram Stories, we created 59 pieces of multi-media content on this platform. Video and photography adorned with stylized captions, animated graphics, and drawings prompted 53,223 views and interactions.
See our UnCruise Alaska Instagram Stories highlight reel.
HoneyTrek Gives Back
On every paid campaign, we highlight local environmental causes in our content and give back 5% of our earnings to the places we explore. To do our part for Southeast AK, we donated $100 to the Alaska Conservation Foundation for their work protecting the threatened Tongass National Forest and $100 to the Juneau Icefield Research Program for their efforts to stop climate change. In addition to financial donations, we particpated in the HappyWhale citizen science program by entering our whale fluke photos into their database, which helps this non-profit study the whale’s migration patterns and wellbeing. Through showcasing our UnCruise adventures in this wild swath of the country, our goal was to have our audience fall in love Southeast Alaska and feel inspired to preserve it too.
To access the full metrics from our UnCruise Alaska editorial and marketing campaign, email [email protected].