HoneyTrek & Visit SLO CAL: Editorial and Marketing Campaign

Life is too beautiful to rush

Everyone knows about California’s legendary Pacific Coast Highway, but to do they know that San Luis Obispo County is at the heart of the route? And that SLO CAL not only has charming beach towns, but so much more on the other side of the PCH? We didn’t think so, that’s why we partnered with the Visit SLO CAL to craft a two-week road trip and editorial campaign to expose more travelers to the little-known wonders of the Central Coast. Through vivid storytelling, videos, photos, and social media conversations, our #VisitSLOCAL content reached 567,793 people and prompted 59,423 adoring interactions.

Below is a sampling of the 127 pieces of content we created for Visit SLO CAL across HoneyTrek’s website and social media platforms (with over 300,000 followers).

Blog on HoneyTrek.com

SLO County California InfluencerFull of beautiful photography, engaging prose, and handy resources, our 3,100-word blog highlights nine towns across the county and their best places to stay, eat, sip, hike, shop, volunteer, and connect with local culture. More than a travel guide, this blog gets to the heart of what makes SLO CAL one of the happiest and healthiest places on Earth, as proven by the Nat Geo Blue Zones and our first-hand experiences.

Pinterest Board

slo cal

Instagram Stories

SLO CAL Instagram StoriesGoing above and beyond our deliverable of 45 Instagram Stories, we created 78 pieces of multi-media content on this platform. Video and photography adorned with stylized captions, animated graphics, and drawings prompted 46,917 views and interactions.
See our SLO CAL IG Stories Highlight Reel here.

To access the full metrics from our Visit SLO CAL editorial and marketing campaign, email [email protected].