Having reviewed over 250 luxury accommodations on their 12-year honeymoon around the world and written the premier book on glamping in North America, Mike and Anne Howard know outdoor hospitality. With a unique background as professional photographers, columnists for Glamping Business Americas Magazine, travel influencers, and Advisors at The American Glamping Association, the founders of HoneyTrek are proud to share their skill set with the glamping community. Whether you want to get your camp off the ground or get your brand the attention it deserves, the HoneyTrek Glamping Experts can help. Here’s how…
Guest Experience Workshop
Before you invest more in a glamping property, you need to understand the person you’re building it for…the guest! Drawing from our experience staying at glamping camps around the world, we have pinpointed the elements—large and small—to create an exceptional stay and crafted it into a comprehensive course for property owners. Taking into account each client’s unique situation stage of development, this session is tailored to your needs and goals and lays a path for success.
Workshop topics include:
- Efficient and inviting property design
- Choosing the best structures
- How to incorporate dining (with or without a restaurant)
- Common areas and social dynamics
- The right bathroom setup
- Amenities and thoughtful touches to endear guests
- Developing a robust yet low-maintenance activities program
- Check-in & out process that leaves a lasting impression
- Sustainable practices and improvements
- Garnering guest loyalty and positive reviews
- Building your marketing strategy
- Growing social media followers
4-5 hour personalized, one-on-one workshop (via Zoom), 1-2 hours of preparation, and a follow-up email = $1,150
Branding Workshop: Enhancing Your Website & Social Media Presence
Whether your camp is about to open or has been in business for years, HoneyTrek can help get your brand in top shape for maximum return. Using our 15+ years of marketing and social media experience, we will dive deep into your website and social media accounts, giving honest feedback on improving the user experience and growing your following and brand loyalty. This course has four parts:
- Website Review, offering tips on enhancing its look, messaging, and functionality
- SEO strategy to increase brand awareness and drive more traffic to your website
- Market Research to differentiate yourself from the competition
- Social media strategy to improve look, engagement, and increase following
- Photography tips to better showcase your brand and offering
- How to work with the media and influencers to promote your property
- How to gain promotion and endorsement from your guests
- Resources to put a stronger marketing plan in motion
2 hours evaluating your website and social media channels, 3-hour workshop turning our findings into action items to elevate your brand = $1,150
Combo: Guest Experience Workshop (A) + Marketing Workshop (B)
Set your camp up for success…the ultimate guest experience and the marketing strategy to make it thrive for years to come. Combine Package A and B (listed above) for everything you need to know in one course.
2-3 hours of brand evaluation, 5-hour combo course (can be broken up into two sessions), plus follow-up emails =$1,975
90-Minute Glamping Consulting and Q&A Session
Have specific questions about your glamping dream, camp layout, design, amenities, website, social media strategy, or any area you could use help or improvement? We will send you a questionnaire to get to the heart of your concerns and dreams, then jump on a one-on-one Zoom call to offer our tips and workshop your questions. 90-minute Zoom session + 30 minutes of follow-up email questions = $475 (book here)
Professional Glamping Photography & Social Media Storytelling
Have the Howards, National Geographic photographers, and HoneyTrek social media influencers, create beautiful assets and promote your property or product to their 395,000+ glamping-loving followers! Studying photography at Columbia University and shooting for Nat Geo, Mike is an accomplished photographer. While his partner Anne’s eight years of experience as a national magazine editor and stylist working on high-profile photoshoots, bring extra attention to detail, curation, and finesse to their work. Understanding what it’s like to shoot for print, social media, B2B, and consumer-facing brands, the Howards adapt to the needs of their clients and each project. They create imagery that showcases what it’s like to enjoy the luxury outdoor lifestyle and what makes each camp so special. Delivering compelling, high-resolution photographs with unlimited usage rights, HoneyTrek offers each client the assets needed to elevate their property’s marketing initiatives and increase bookings.
See examples of HoneyTrek’s photography: www.HoneyTrek.com/GlampingExperts
As travel and glamping influencers with 400k social media followers, the Howards will share the guest experience, be it a camp overall or a glamping manufacturer’s structure, with their loyal, in-market audience. Their finely crafted storytelling will boost brand following, engagement, and awareness for your glamping brand. See examples of our social media storytelling: www.HoneyTrek.com/Storytelling – Packages include 40+ Social Media Posts & 20 Unlimited Usage Photographs: $5,000 + travel
The Everything Package
HoneyTrek will come to your glamping property for 2-3 days to execute a site evaluation, half-day in-person workshop, photo shoot, and content creation session.
Guest Experience Workshop (A) + Branding Workshop (B) + Professional Photography + HoneyTrek Social Media Storytelling (E) = $8,000 + travel
Contact Us
Feel free to reach out with any questions at Glamping@HoneyTrek.com or (888) 852-9383. Looking forward to hearing from you! – Mike & Anne