Having traveled to all seven continents, Mike and Anne Howard had to reach the southernmost point of their home country…The Florida Keys! Excited to share their voyage across the Overseas Highway and spread the word on the beauty and resilience of The Keys post Hurricane Irma, they created a robust social media campaign to promote the region and its vendors. With a week’s worth of posts across Instagram, Pinterest, Facebook, Twitter, YouTube, and HoneyTrek.com they started a conversation with their 150,000+ followers and will continue spreading their newfound love for the Florida Keys for years to come. See some of the content and audience engagement below.
Florida Keys Social Media
Happy Valentine’s Day from the #KeyWest “Kiss In!” When the clock struck 6, hundreds of people dipped and smooched before a statue of the iconic V-J Day couple….it was a flash mob of love, muaw đź’‹!#FLKeys #sponsored @thefloridakeys pic.twitter.com/GBrBTbFIf3
— HoneyTrek (@HoneyTrek) February 15, 2018
Valentine’s in #KeyWest…soaring over tropical islands, a kissing flash mob, sunset celebrations, remembering how much you love Jimmy Buffet, and weather so beautiful it makes you forget it’s February! #FLKeys #sponsored @TheFloridaKeys pic.twitter.com/0LHNhkqeJq
— HoneyTrek (@HoneyTrek) February 16, 2018
The best scuba diving we’ve done in the States? Sombrero Reef, #FloridaKeys! Dove with the pros at @HallsDiving_ along the spur-and-groove formation and encountered vibrant coral, nurse sharks, loggerhead turtles, barracuda & a crazy volume of tropical fish! #spon @TheFloridaKeys pic.twitter.com/TLEMJNw6K9
— HoneyTrek (@HoneyTrek) February 21, 2018
This unassuming roadside museum in the #FloridaKeys had us geeking out on 4,000 years of dive history. Their 24-nation collection of antique dive helmets is one of the biggest in the world. https://t.co/ljgxAubl76 | #FLKeys @DivingMuseum #Sponsored @TheFloridaKeys @VisitFlorida pic.twitter.com/6i6Yvva8aJ
— HoneyTrek (@HoneyTrek) February 17, 2018
Our great North American road trip continues to the #FloridaKeys! Excited to explore the Sunshine State and spend the rest of winter in flip-flops.
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@visitflorida @thefloridakeys #sponsored #FLKeys #LoveFlorida #floridalife #roadtrip #wanderlust #ins… https://t.co/pEf1PaDPAl pic.twitter.com/6kp2OEWnBG— HoneyTrek (@HoneyTrek) February 14, 2018
A7: We never knew Key Lime Pie could taste so good until we had it chocolate dipped at @KermitsKeyWest! #OneTravelChat @TheFloridaKeys pic.twitter.com/WefXUJK4HL
— HoneyTrek (@HoneyTrek) February 22, 2018
A3: We had an awesome Valentine’s Dinner at First Flight in #KeyWest. Fun Fact: The first ticket for an international flight from the USA was sold in this building back in 1927! #OneTravelChat @OneTravel pic.twitter.com/8tgft4A1FL
— HoneyTrek (@HoneyTrek) February 22, 2018
Goodbye, chilly winter! We just reunited with Buddy the Camper & we’re heading as far south as the road will take us…the #FloridaKeys!! #FLKeys #sponsored @TheFloridaKeys pic.twitter.com/JGvgxlsBxy
— HoneyTrek (@HoneyTrek) February 13, 2018
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