HoneyTrek's Día de Muertos Editorial Campaign

In partnership with Lonely Planet and Visit Mexico, HoneyTrek goes behind the scenes of Mexico’s world-renowned Día de Muertos celebration. Using the hashtag #DiaDeMuertosLP, fans followed the 2017 festivities in real-time, as HoneyTrek traveled to five cities over 11 days and celebrated the Day of the Dead in each region’s unique way. Starting at Mexico City’s parade for 1.5 million, followed by Puebla’s arts festival, Cholula’s Catrina fashion show, Huequechula’s familial ofrendas, and finishing at San Andrés Mixquic’s celebration across the cemeteries, Ulama pitch, and promenades dripping with papel picado…this was a deep dive into the Día de Muertos extravaganza.

See our comprehensive article on the history and happenings of this year’s celebration and our action-packed social media coverage, showcasing the revelry, history, and dynamic traditions behind this must-see Mexican holiday.

We’re partnering w/ @LonelyPlanet & @WeVisitMexico for #DayOfTheDead! Follow #DiaDeMuertosLP & @HoneyTrek (FB, Insta, Snap) to join the fun! pic.twitter.com/ip96dq2dys
— HoneyTrek (@HoneyTrek) October 25, 2017

So excited to be back in Mexico for #DiaDeMuertos! We celebrated in #Mazatlan back in 2014 and have been obsessed … https://t.co/UWmvqqHpbw pic.twitter.com/OPZMwdi4d2
— HoneyTrek (@HoneyTrek) October 26, 2017

Get the rundown on @HoneyTrek‘s #DayOfTheDead coverage for @LonelyPlanet & @WeVisitMexico #DiadeMuertosLP #Spon: https://t.co/mn9egSuT2h pic.twitter.com/WmWzPMCSeR
— HoneyTrek (@HoneyTrek) October 28, 2017

Getting in the spirit of #DayOfTheDead with pan de muerto: a sweet bun with a hint of orange, crossed with bone design #DiaDeMuertosLP #spon pic.twitter.com/xJpxRm9pop
— HoneyTrek (@HoneyTrek) October 27, 2017

WOW caught the dress rehearsal for #MexicoCity‘s #DayOfTheDead parade. 1000+ performers, crazy floats, gonna be epic! #DiaDeMuertosLP #spon pic.twitter.com/8xrkwhzF5v
— HoneyTrek (@HoneyTrek) October 27, 2017

So many amazing places to celebrate #DiaDeMuertos in Mexico. We chose charming Mixquic! @LonelyPlanet #Spon @WeVisitMexico #DiaDeMuertosLP pic.twitter.com/69XO5xsCl0
— HoneyTrek (@HoneyTrek) November 3, 2017

OMG, easily in the top 3 festivals we have ever seen in our lives!!!! #DiaDeMuertosLP #DiaDeMuertos!!!! pic.twitter.com/UDZd9sBfkY
— HoneyTrek (@HoneyTrek) October 31, 2017

Q1:What do you love about #Mexico? #DiaDeMuertosLP @WeVisitMexico @LonelyPlanet
— HoneyTrek (@HoneyTrek) November 1, 2017

Feliz Dia de Muertos from México! We got invited to march in the #DayOfTheDead parade in #MexicoCity, alongside 70… https://t.co/9INtYSf4y9 pic.twitter.com/6J7ODuvtEg
— HoneyTrek (@HoneyTrek) November 1, 2017

A1: Of the 53 countries we’ve visited so far, we keep returning to #Mexico. Love the rich history, diverse terrain & cuisine #DiaDeMuertosLP pic.twitter.com/NxmZvFGD1N
— HoneyTrek (@HoneyTrek) November 1, 2017

We concur. Add mezcal and fresh avocado and your set for eternity! #DiadelosMuertosLP @WeVisitMexico @HoneyTrek https://t.co/Qp5nZOILyi
— Lonely Planet US/CAN (@lonelyplanetUSA) November 1, 2017

Going behind the scenes with @LonelyPlanet at the Mexico City #DiaDeMuertos parade…from catching the dancers’ final dress rehearsal to the artists putting finishing touches on the Zocolo installations. Tomorrow we march alongside the Catrinas and 1,000+ performers! . . . #DiaDeMuertosLP, #DayOfTheDead, #mexicocity #instatravel #wanderlust #festive #zocolo #parade #Spon @VisitMexico #DiaDeLosMuertos

A post shared by Mike & Anne – HoneyTrek.com (@honeytrek) on Oct 27, 2017 at 10:55pm PDT

Go behind the scenes of Mexico City’s #DiaDeMuertos Parade. #DiaDeMuertosLP @lonelyplanet @WeVisitMexico #Spon https://t.co/UM7QJndW0S
— HoneyTrek (@HoneyTrek) November 2, 2017

Feliz Dia de Muertos from México! We got invited to march in the #DayOfTheDead parade in #MexicoCity, alongside 700+ performers, 33 floats, and over a million spectators. It was a spectacular like no other! And the festivities around the country are just getting started! . . . #DiaDeMuertosLP #DiaDeMuertos #DiaDeLosMuertos #parade #Catrina #festival #holiday #Mexico #Spon @VisitMexico @lonelyplanet

A post shared by Mike & Anne – HoneyTrek.com (@honeytrek) on Nov 1, 2017 at 3:05pm PDT

Cemeteries can be a sad and lonely place, but when you go as a village and bring music, flowers, picnics, and laughter…it’s a celebration. It’s Dia de Muertos. . . . #DiaDeMuertosLP #DayOfTheDead #DiaDeMuertos #cemetery @LonelyPlanet #Spon @VisitMexico

A post shared by Mike & Anne – HoneyTrek.com (@honeytrek) on Nov 4, 2017 at 6:44am PDT

Ulama, the Mesoamerican game played with a 8lb rubber ball that you hit with your hips, was back in all its glory for #DiaDeMuertos in San Andrés Mixquic. It’s one of oldest continously played sports in the world and arguably the most beautiful to watch. Just look at those uniforms! . . . #Sports #Mexico #Aztec #Ulama #DayOfTheDead #DiadeMuertosLP #festival #mixquic #Spon @visitmexico @lonelyplanet #mesoamerican

A post shared by Mike & Anne – HoneyTrek.com (@honeytrek) on Nov 8, 2017 at 4:19pm PST

After the megalopolis of Mexico City and the pristine colonial Puebla, it was time we check out the village celebrations! San Andrés Mixquic may be small, but they go big for #DiaDeMuertos. The church cemetery was filled with families decorating the graves, the streets were a full on carnival, and pre-hispanic traditions (like an Ulama sporting match!) made it a completely unique experience from other #DayOfTheDead festivities….and all out fun! . . . #DiaDeMuertos, #DiaDeLosMuertos #Mexico #mask, #wanderlust #festival #mixquic #DiaDeMuertosLP @lonelyplanet #Spon @visitmexico

A post shared by Mike & Anne – HoneyTrek.com (@honeytrek) on Nov 2, 2017 at 9:52pm PDT

If you would like to review the full metrics (reach + engagement) for every piece of content we created for Visit Mexico or you are interested in bringing HoneyTrek to your destination, please email MikeAnne@HoneyTrek.com and we can begin the brainstorming!